Fitness Marketing and Business Infoproduct Scams Revealed

From the desk of Pat Rigsby:

Fitness marketing and business building has become a passion of mine.  I admit it.  It started with me thinking: "Wouldn’t it be nice to turn my passion for fitness and strength training into millions overnight, hardly lifting a finger, rarely leaving the confines of my home?"  Personally, I would love to have money pouring into my bank account like a waterfall while getting to work just a few hours each week.  Wouldn't you?

Whether you’re a personal trainer, strength coach, club manager or studio or club owner, I’m sure you’ve seen the outrageous claims people make about making tons of money and how they can show you “their secret” so you can do the same.  Let me tell you right now…99.98% of these folks are frauds. 

If you’re a club owner, you may have already fallen prey to one of the “fitness marketing” companies that come into your club, set up shop and proceed to rape and pillage your community, making some quick cash and leaving you to clean up the mess they’ve left behind. 

If you’re a trainer or strength coach you may have bought one of these “Get Rich Quick” schemes as well only to get burned.  Well, you’re not alone.  I’ve purchased most of the “fitness marketing or business” related infoproducts on the market and most were huge disappointments. 

Finally, I got COMPLETELY FED UP! 

I decided to evaluate infoproduct that I’ve ever purchased that might be of value to those of us in the business of fitness.  I evaluated each product on the following:

Value of Content

Is the Content Outdated?
Is there a legitimate Guarantee?
Is it worth the money?
Is there service after the sale?

What I quickly realized was that of the hundreds of infoproducts out there that might claim to help the fitness professional or club owner improve his or her business or their fitness marketing, most were totally useless.  However, I did identify several products that not only helped me and improved our companies’ bottom line significantly, but I’m sure would also help yours. 

I’ve taken the liberty of writing a couple of sentences about each product.  But don’t take my word for it, you can visit the products’ actual sites below.  See what you think.

I’ll have to say, I was thoroughly disappointed in the lack of valuable information available to help you grow your business.  If you are going to invest in information to grow your business or improve your fitness marketing, I strongly suggest that you consider the products below.

Best in Health,

Pat Rigsby
Fitness Consulting Group

Here are the links to the programs I do recommend:

The Ultimate Referral Kit
Though this product was created for fitness professionals, I’ve found it to be just as valuable for our health club. We all want our business (training or health club) to be referral driven and this product gives you a step-by-step system to create a culture that provides constant referrals.

The Ultimate Publicity Kit
Publicity is the unsung hero of fitness marketing and most effective form of advertising there is. This kit teaches you not only how to become the resident fitness expert in your area, but how to get national recognition. If you want to position yourself among the industry’s elite, check this product out.

Fitness Teleseminars and Telecoaching Kit
Ryan Lee educates you as to how you can make big money with your own fitness teleseminars and telecoaching programs.

Sports Training Profits
This was the first fitness infoproduct that I ever purchased and played a large part in the success that our companies have achieved. Ryan Lee has helped thousands of fitness professionals improve their fitness marketing, their business income and quality of life. A must have!

Fitness InfoProducts
Ryan Lee teaches fitness professionals how to create their own best-selling information products. Jim Labadie says this program totally changed his business and his life.

Six-Figure Trainer
I consider this part of my monthly “continuing education.” A simple way to stay on top of the business side of fitness.